The Apple Electric Car project has had many beginnings over the past few years, and early rumors said Apple would build a full-fledged car, but then battles for leadership, development problems, etc. Development and struggles led to rumors that the project was downsized. and instead focused on autonomous driving technologies. 

In 2019 and 2020, we started hearing new rumors that the project had changed again and that Apple was still looking for an Apple-branded vehicle, and then new rumors emerged in late 2020. 

Confirmed that Apple is still working on the full version of Apple. – a consumer-oriented brand car with plans to partner with an existing car manufacturer. 

Apple is also developing a new battery design that could “drastically reduce” the cost of the battery and increase the vehicle’s range. 

Apple is creating a “single-cell” design to increase the volume of individual battery cells and free up space inside the battery pack by eliminating pockets and modules containing battery material. This will allow a more active material to be used in a smaller package. 

This has been described as “the next level” and is similar to “the first time you see an iPhone.” 

Apple’s first car will be designed for driverless operation. These vehicles will be fully autonomous, and CNBC believes the first Apple Cars could be designed for food delivery and robotics businesses, suppliers while you get ready to work on your Apple Car. 

Apple’s entry into the car supply chain has been described as “noteworthy,” suggesting that Apple investigates “every detail of vehicle design and manufacture.” 

Possible Partnerships For The Apple Electric Car Project

Apple Electric Car
Apple Electric Car Project

In early 2021, rumors surfaced that Apple had entered into negotiations with recognized automotive electronics suppliers about components for a possible future car-related product and that Apple was also allowed to set up a manufacturing facility in the United States. 

It was reported that Apple was considering partnering with Hyundai to manufacture Apple Car, with plans to switch Apple Car development to the Kia brand as part of a deal that could help with production in the United States, but that didn’t work. 

Despite rumors of a partnership between Apple and Hyundai, Kia, Apple has suspended negotiations and is also discussing Apple Car plans with other automakers. and review the statement. 

Apple has reportedly also approached Nissan about a possible partnership, but negotiations were short-lived and did not reach executive levels due to disagreements over Apple Car details. Nissan has confirmed it is not in talks with Apple. 

According to Apple analyst MingChi Kuo, Apple’s original car chassis could be based on the Hyundai EGMP (BEV) electric vehicle platform using up to two motors, a five-link rear suspension, and an integrated driveshaft. range of over 500 km with a full charge and the ability to charge up to 80% in 18 minutes using highspeed charging.

The high-performance EGMP-based model is capable of 060 mph in less than 3.5 seconds and a top speed of 160 mph. 

In 2021, Apple also sent a group of Apple Car employees to South Korea to meet with LG, the SK team, and others to discuss potential business opportunities associated with Apple Car. 

Apple continues to seek new partners to join the supply chain. Apple is looking for companies that can produce lithium iron phosphate batteries, which are mass-produced by Korean suppliers. 

Rumors have it that Apple will visit Toyota in September as negotiations to find and protect suppliers continue. 

Apple Car Development History 

Apple Self Driving Car

Apple’s interest in cars predates the original iPhone, and Apple executives have been discussing building a car long before the device’s launch. Steve Jobs considered developing an Apple car and even met with the lightweight, low-cost Vehicle in 2010. 

But it is said that he ultimately decided not to work on this car. In 2008, he wanted to focus on the iPhone. instead of. 

In 2014, Apple began work on Project Titan, in which more than 1,000 automotive experts and engineers developed an electric vehicle in an unknown location near the company’s Cupertino headquarters. 

Over the past few years, internal strife, management issues, and other issues have plagued the automotive project, and 2016 rumors even suggested that Apple had shelved plans for a new car, but the latest information suggests that Apple has overcome development challenges and is continuing to work on plans to develop a self-driving vehicle. a consumer-oriented vehicle. 

The Apple Electric Car project went through many leadership changes and hundreds of employees were laid off during development, but it is currently under the leadership of John Giannandrea, Apple’s head of AI and Machines, who replaced Bob Mansfield. then Mansfield retires in 2020. 

In December 2020, it was confirmed that Apple is still working on launching a self-driving car and currently plans to release the car within 3-6 years. 

Reuters reported that Apple is targeting 2024, but Apple analyst Ming-Chi Kuo believes the car won’t be released until 2025 or 2027 at the earliest, and Apple is still working on leadership and governance issues. 

Recruitment Efforts 

Apple started out with a team of about 200 employees working on Apple Car, but their goal is said to be over 1,000 employees. Since early 2015, Apple has hired employees from the auto industry and other career areas, such as specialized researchers. in battery technology and autonomous systems. 

Apple has continued to hire employees for its automotive project, even though some rumors have it that the company has shifted its focus to autonomous driving software rather than a full-fledged car, making its real plans untenable. 

Some of the employees on the Apple team have previously worked for large companies such as Tesla, Ford, and GM, while others have been hired for smaller companies such as A123 Systems, MIT Motorsports, Ogin, Autoliv, Concept Systems, and General Dynamics. 

Tesla’s senior employees include former Chief Mechanical Engineer David Nelson, former Senior Powertrain Test Engineer John Ireland, and former Tesla hiring manager Lauren Chiminera, who may be in the position.

Hires more vehicle projects and former Tesla Vice President Chris Porritt, who Porritt has many years of experience in the European auto industry, before joining Tesla, worked for companies such as Land Rover and Aston Martin. 

In June 2021, Apple hired former BMW executive and self-driving startup founder Ulrich Kranz for its automotive project. Krantz founded Canoo, a self-driving car startup that he left earlier this year. Before creating Canoo, Krantz was involved in the development of the i3 and i8 cars at BMW, where he worked for 30 years. 

In August 2021, Apple hired two former Mercedes engineers to work on its dedicated design team to work on Apple Car. One has experience in car batch production, driving, dynamics, and project management, and the other has a similar experience. 

Secret Headquarters 

Apple Electric vehicle

Some Apple Car rumors include details suggesting Apple employees are working on the project at a top-secret location in the Bay Area. Rumors and speculations suggest that Apple’s automotive campus may be located in Sunnyvale, California, just minutes from the company’s main Infinite 1. Looped campus in Cupertino. 

Apple is officially leasing a number of popular buildings in Sunnyvale but is also reportedly working through chassis company SixtyEight Research. 

SixtyEight Research claims to be doing market research, but received permits from the city to build a “car workplace” and a “repair shop.”

 It is not known if the rumors about the auto project taking place in Sunnyvale are true but based on past information, the development of the car (or car software) is taking place in a secret location outside the company’s main campus, acquires a large number of properties in the Sunnyvale area, including an industrial building that was formerly Pepsi’s bottling plant. 

Some of the buildings potentially associated with Apple’s automotive project have undercover insider names associated with Greek mythological figures such as Zeus, Rhea, and Athena, all of which are associated with a “giant” in Greek mythology, possibly referring to buildings associated with Project Titan. 

Construction plans submitted by Apple to the City show that the company’s Sunnyvale facility, codenamed Rhea, used for something related to the automotive industry, has references to automotive terms such as “lubricant chamber”, “wheel balancer”, “Tire changer” and “touch wheel”. 

Apple reportedly operates a secret car research and development laboratory in Berlin. The company reportedly employs 15 to 20 men and women from the German automotive industry, all with technical, software, hardware, and commercial experience. the people in the laboratory are called the “breakthrough thinkers” in their fields. 

In late 2018, Apple leased a large manufacturing facility in Milpitas, California. It is not clear what he is going to use the site for, but it could be related to an automotive project. 

In late 2018, Apple leased a large manufacturing facility in Milpitas, California. It is not clear what he is going to use the site for, but it could be related to an automotive project. 

What have existing carmakers said? 

Unsurprisingly, almost everyone declared disinterest. For example, BMW’s CEO says “sleep well,” while VW says the company isn’t afraid. Toyota says Apple does not understand that you have to be prepared to offer 40 years of aftermarket support for a vehicle, with Apple typically ending support 5-7 years after a particular model has been discontinued.  
In fact, of course, any premium car manufacturer has to sweat now. Tesla is the only car company to openly admit that Apple is extremely competitive. 

Release Date 

It is believed that Apple plans to start producing cars by 2024, but Apple analyst Ming-Chi Kuo believes that this is the earliest time between 2025 and 2027 before Apple Car is ready to launch. extended to 2028 and beyond.  
Work on the Apple Electric Car project is in its early stages and won’t be ready for release until 2026-2028

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